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Tomorrow's Tourism Will Be That Of Culture, Ecology and Well-being (Azoulay)

12 July 2020 Printable Version
Essaouira - Tomorrow's tourism will be that of culture, ecology and well-being, said HM the King's advisor and founding president of the Essaouira-Mogador Association, André Azoulay.

Azoulay was presenting, on Saturday in Dar Souiri, the Road Map of Essaouira for the summer season and beyond, in the presence of minister of Tourism, Handicraft, Air Transport and Social Economy, Nadia Fettah Alaoui.

Initiated by the Essaouira-Mogador Association in partnership with the Provincial Council of Tourism and in close consultation with the local authorities, this Road Map offers an exceptional agenda to visitors to the city, with a cultural, artistic, ecological, sports and recreational program, of a density and creativity in all respects remarkable and often unprecedented.

Azoulay stressed that this Road Map "is the result of the talent but above all of the commitment, volunteering and militancy of all the Souiris who have been able, with generosity and militant commitment, to work for weeks to formulate the specifications of this Road Map, drawing on what we have as assets".

This Road Map, he added before tourist operators and other personalities, concerns about twenty events that will be organized in accordance with the health and preventive measures in force, established by the public authorities, with formats adapted according to the circumstances.

Noting that "tomorrow's tourism will be first and foremost that of ecology and well-being", Azoulay emphasized the centrality of culture in the rebuilding of the tourism and hotel industry for the post-Covid-19 period.

"Here in Essaouira, we invite the arts in general and culture, in a global way, to the banquet of thought, which allows us to progress, to advance and to be what the Souiris have always claimed to be, namely universality, otherness, the art of living together," he stressed.

For her part, Fettah Alaoui praised this moment of optimism, enthusiasm and perseverance embodied by this Road Map, while commending this commitment, this mobilization and this faith in the future in Essaouira which, thanks to this initiative, will be able to be cited as an example reflecting this safe, serene and progressive resumption of tourist activity.

The minister took the opportunity to highlight the visionary strategy of HM King Mohammed VI who placed the preservation of citizens' health at the top of the agenda during this unprecedented health crisis, while praising the high degree of responsibility of Moroccans, their spirit of solidarity during this ordeal, as well as their compliance with the preventive measures to stem the spread of the Covid-19 pandemic.

Furthermore, she insisted on the synergy of efforts to ensure a collective success of the post-confinement period, while calling on local operators and actors to show a constant mobilization for the gradual resumption of tourist activity in healthy and serene conditions, the aim being to preserve the health of both tourists and employees.

Last modified : 12 July 2020

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