The trailer for this new national brand runs all day long on large digital billboards in the vibrant heart of the American megalopolis.
Launched by the Moroccan Agency for Investment and Export Development (AMDIE) on the sidelines of the Expo 2020 Dubai, "Morocco Now" aims to promote Morocco as a leading industrial and export platform to boost foreign investment.
The Kingdom aims, through this new identity, to invite investors to enjoy a new investment platform, characterized by competition, said Director General of AMDIE, Youssef El Bari.
Over the past 20 years, under the impetus of His Majesty King Mohammed VI, Morocco has equipped itself with first-class trade and transport infrastructures and has definitively embarked on the path of industrial take-off, he recalled.
"Morocco Now" is also an industrial platform to seize the opportunities of a changing world where new requirements for economic actors such as the environmental emergency, consumer pressure and new regulations make the adoption of decarbonized production indispensable.